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RESSOURCE / RESOURCE - RESOURCE / BIBLIOGRAPHY |
| Auteur / Author : | WILSON, Elizabeth Westman | LIVRE / BOOK |
| Titre / Title : | Building Credibility, the Foundation for Fundraising | |
| Collection / Series : | Fundraising close to home/1 | |
| Editeur / Publisher : | Kit Publishers/ITDG Publishing | EN |
| Année / Year : | 2001 | Nbr. Pages : 198 pages Taille / Size | ||
| URL : | http://www.eagle.ca/~ewilson/ | |||
| Evaluation / Book review. | ||||
| Credibility is an essential component of successful fundraising. Staff, boards of directors, and volunteers all play important roles in building a strong organization that will appeal to potential donors. In addition, you can find and build on strengths in the organization and the community. Specific steps to achieve a credible long-range plan and an easy to understand financial plan are described in detail. Contents Introduction: Raising the money you need when you need it 1 Getting started in fundraising 2 The importance of credibility 3 Building credibility 4 Rating yourself: nine sources of strength 5 Rating yourself: eighteen areas to strengthen 6 Rating yourself: asking others 7 The board of directors 8 The value of volunteers 9 Building credibility by finding allies 10 Building strategic alliances 11 Writing a long-range plan 12 Writing a plan: an example 13 Financial credibility Suggested reading and Web sites |
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