RESSOURCE / RESOURCE - RESOURCE / BIBLIOGRAPHY |
RESSOURCE / RESOURCE - RESOURCE / BIBLIOGRAPHY |
Auteur / Author : | WILSON, Elizabeth Westman | LIVRE / BOOK |
Titre / Title : | Building Fundraising Programs to Attract Community Support | |
Collection / Series : | Fundraising Close to Home / 2 | |
Editeur / Publisher : | Kit Publishers / ITDG Publishing | EN |
Année / Year : | 2001 | Nbr. Pages : 277 pages Taille / Size | ||
URL : | http://www.eagle.ca/~ewilson/ | |||
Evaluation / Book review. |
Fundraising events, income-generating businesses, donation boxes, mail and telephone campaigns, electronic fundraising, applying for local grants, and many other approaches can be used to attract support from the community. Planning effective programs is emphasized, with a special focus on techniques for face-to-face appeals and ways to engage the business community. Contents 1 The environment of giving 2 Setting out the reasons 3 Presenting the message 4 Planning a fundraising project 5 Asking for support face-to-face: introduction 6 Asking people for major support 7 Telephone campaigns 8 Advertising for donations 9 Approaching individual donors 10 Doing well with donation boxes 11 Organizing fundraising events 12 Launching a business: getting away from giving away 13 People like to get letters: using direct mail to raise funds 14 Direct mail: putting the package together 15 Direct mail: after the package is sent 16 Securing support from service clubs and other institutions 17 Engaging the business community: the potential 18 Engaging the business community: the obstacles 19 Engaging the business community: effective approaches 20 Using the Internet for fundraising 21 Getting the job done: working with fundraisers 22 Applying for grants: matching the missions 23 Sustainability and endowments 24 Evaluating fundraising activities 25 Sharing the challenges Suggested reading and Web sites |
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